The path to healthy hair is paved with natural ingredients! Taking ownership of your hair health is the first step — that means saying no to products with harmful, toxic additives.
Our mindfully created products are cruelty-free and do not contain parabens, sulfates, and phathalates.
Our naturally-derived ingredients are meticulously and thoughtfully sourced and tested to ensure safety, quality and efficacy. Our formula decisions –– what we include, and what we don’t–– are made based on what you really need. We uphold high standards of cleanliness and safety. This means working with partners that share our values, obsessive testing, and opting for a man-made ingredient when we know it will have better efficacy.